Toledo Jeep Fest Kicks Off Summer Travel Season

Toledo, Ohio (May 12, 2023) — Summer is just around the corner, and everyone is ready to travel.

To help spur tourism in Toledo, Toledo Jeep Fest partnered with TourismOhio, and joined more than 120 other attractions and destinations from across the state for the 2023 Ohio Tourism Day, held May 10 at the Ohio Statehouse in Columbus. Hundreds of people, looking to make summer plans, attended the event.

To kick off the day, Gov. Mike DeWine unveiled Ohio’s new brand: “Ohio, The Heart of it All.” The beloved theme with a modern twist captures the state’s Midwestern warmth and invites people to create a life they love here in Ohio. 

“Thanks to all of our tourism partners for taking part in this unique event that offers visitors a chance to discover new attractions and destinations that showcase all Ohio has to offer as a place of adventure, a place of promise, and the place for you,” said Lydia Mihalik, director of Ohio Department of Development.

 “Ohio Tourism Day is a great reminder that our state is the heart of it all, with something for everyone to enjoy,” said Whitney Rofkar, Toledo Jeep Fest Event and Development Director. “The day allowed us to have one-on-one conversations with potential visitors looking to visit not just Toledo Jeep Fest, but the restaurants, hotels, retailers, and other nearby attractions that call Toledo home.”

Every year, Ohio Tourism Day celebrates Ohio’s tourism industry and offers consumers the chance to explore vacation ideas across the state. Toledo Jeep Fest set up a display and talked to potential visitors eager to learn more about all the exciting things to do in the area.  

About Toledo Jeep Fest. Toledo Jeep Fest celebrates decades of Jeep’s partnership with the City of Toledo. Jeep has been touching lives in meaningful ways for people across Toledo, the U.S. and around the world, for a very long time. Toledo Jeep Fest is a way for people to celebrate that rich history, their love for Jeep, and an adventurous way of life in the city where Jeep was invented and where its heart beats every day.

About TourismOhio Operating within Ohio’s Department of Development, TourismOhio works to showcase all Ohio has to offer as a place of adventure, a place of promise, and the place for you. Visit for more information.

The Ohio Department of Development empowers communities to succeed by investing in Ohio’s people, places, and businesses. Learn more about our work at