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2025 Glass City Center Vendor FAQ

January 1, 2025

Q: What is a Jeep-Related Vendor?

A: This event is meant to celebrate the Jeep® brand and the Jeep® lifestyle; therefore, we’re looking for vendors that support the theme with automotive-related products and services. Vendor applications are subject to approval and should be related to the Jeep® brand and lifestyle. We’re looking for good fits for the event and for the vendors. Products and services that would not qualify include home goods, personal care products, crafts, etc. If you pay a booth fee through the online registration system and we choose to reject your application, we will contact you and issue a refund. If you have any questions about whether your booth is a good fit, contact us.

Q: Where is Glass City Convention Center vendor load-in?

A: Glass City Convention Center vendor load-in is located at 401 Jefferson Avenue, Toledo, Ohio 43604. There is parking available for load-in only in the connected parking garage on Monroe Street (closest corner is Summit Street) and in the loading dock on Superior Street (closest corner is Monroe Street). *Note: Your vendor space is located inside the Glass City Convention Center.

Q: When is Glass City Convention Center vendor load-in?

A: Load-in times include Friday, Aug. 1 from 12 noon – 6 p.m. Vendors can open by 6 p.m. on Friday.

Q: Will there be overnight security?

A: While the building is locked overnight, there is limited security in the Glass City Center. We recommend packing up anything that may “grow legs” overnight.

Q: Are Glass City Convention Center vendors required to contribute to Official Toledo Jeep® Fest Goodie Bags?

A: This is encouraged but is not a requirement for Glass City Convention Center vendors. We hope to ensure that all Parade and Park-N-Shine participants receive a well-stocked goody bag from TJF partners, sponsors and vendors with your help – a triple win! TJF staff will provide registered Parade and Park-N-Shine participants with a goody bag per Jeep®, and it is an excellent opportunity to promote your business. We request that you send branded items such as catalogs, brochures, pens, key chains, hats, etc. that can be placed in the give-away bags. Each year, we fill 1,300 bags. Please ship all items to 2300 Ashland Ave #202, Toledo, OH 43620; Attention – Mark Buford by July 15, 2025.

Q: Are set-up/display items provided?

A: Yes. Each vendor is provided one 8-foot table and two chairs unless other arrangements have previously been made. Pipe and black drape is also provided to hang items behind you.

Q: Do you need a Hi-Res logo to promote my business?

A: Yes. Don’t forget to share a Hi-Res logo of your company for branding and promotion purposes of your vendor position of sponsorship. Lack of logo may hinder marketing and promotional efforts through Toledo Jeep® Fest. You can email this Hi-Res logo to Kelly Smith at [email protected]. For the most part, 250 pixel (width) x 100 pixel (height) and 300 dpi are optimal logo specs for a web page.

Q: How will I know where I’m located?

A: Glass City Convention Center vendor tables occupy two hallways near the East entrance of the Glass City Convention Center. Each table will be labeled with the assigned vendor’s name.

Q: Will electricity be provided?

A: Access to power is not guaranteed but is available at nearest outlets.

Q: What are the public hours of operation?

A: Friday hours: 6 p.m. – 10 p.m. Saturday hours: 10 a.m. – 6 p.m. Sunday hours: 10 a.m. – 12 noon. (Vendors must be packed up and cleared of the Glass City Center by 4 p.m.).

Q: Will lunch be provided?

A: One Marco’s pizza will be delivered to each vendor table between 12 p.m. and 1 p.m. on Saturday, August 2. Other food options are available inside the exhibit room of the Glass City Center and in our food truck lot located at the intersection of Madison Street and N St. Clair Street. Lunch will not be provided on Sunday, August 3.

Q: Are restrooms available?

A: Restrooms are available at the ends of both vendor hallways in the Glass City Convention Center. Port-a-potties are scattered throughout the Toledo Jeep® Fest footprint.

Q: Can I hang up signage to promote my booth?

A: All advertising must be done within your own booth space. All other areas are reserved for event advertising.

Q: Can I bring a speaker?

A: All music and sound must be kept at a reasonable volume. Excessive noise will not be tolerated.

2025 Vendor Midway FAQ

Q: What is a Jeep®-Related Vendor?

A: This event is meant to celebrate the Jeep® brand and the Jeep® lifestyle; therefore, we’re looking for vendors that support the theme with automotive-related products and services. Vendor applications are subject to approval and should be related to the Jeep® brand and lifestyle. We’re looking for good fits for the event and for the vendors. Products and services that would not qualify include home goods, personal care products, crafts, etc. If you pay a booth fee through the online registration system and we choose to reject your application, we will contact you and issue a refund. If you have any questions about whether your booth is a good fit, contact us.

Q: What times can Midway Vendors setup and what are the Midway Vendor operating hours?

A: The Vendor Midway is open on Friday, August 1 from 6-10 p.m. this year. Vendors can begin to set up on Friday, August 1 at approximately 12 noon. If a vendor cannot arrive and set up on Friday, load in on Saturday morning can likely be arranged by contacting vendor liaisons Paul and Keri Porter at k[email protected]. Vendors will display on Saturday, August 2 from 10 a.m. to 6 p.m., and then Sunday, August 3, from 9 a.m. to 12 noon. Vendor tear-down should occur between 12 p.m. and 2:30 p.m. on Sunday at the vendor’s discretion.

Q: Where can I drop off semis, trailers, etc. that won’t fit in my Midway Vendor position?

A: The UAW Local 12 parking lot is available for this gear. It is located 2.0 miles from downtown Toledo at 2300 Ashland Ave, Toledo, OH 43620.

Q: How do I get the comp All-Jeep® Parade tickets that come with my Midway Vendor position?

A: Contact [email protected] with questions about your promo codes. Midway Vendors with 80′ x 30′, 60′ x 30′, 30′ x 20′ and 20′ x 20′ positions get complimentary All-Jeep® Parade tickets. Vendors with 10′ x 10′ positions do not get complimentary parade tickets. Eligible Midway Vendors can go to this link to accept tickets. You must use your comp promo codes and register for these complimentary tickets before the promo codes expire within a week of receipt. Don’t delay.

Q: Are vendors required to contribute to Official Toledo Jeep® Fest Goodie Bags?

A: Yes, it is a requirement of all 2025 vendors. This includes Vendor Midway and Glass City Center Vendor positions. The requirement helps ensure that all Parade and Park-N-Shine participants receive a well-stocked goody bag from TJF partners, sponsors and vendors – a triple win! TJF staff will provide registered Parade and Park-N-Shine participants with a goody bag per Jeep®, and it is an excellent opportunity to promote your business. We request that you send branded items such as catalogs, brochures, pens, key chains, hats, etc. that can be placed in the give-away bags. Each year, we fill 1,200 bags. Please ship all items to 2300 Ashland Ave #202, Toledo, OH 43620; Attention – Mark Buford by July 15, 2025.

Q: What is the Product Retail Value amount with my Midway Vendor Position Fee?

A: All accepted vendors will be promoted on the Toledo Jeep® Fest website. In 2025, we are asking that all vendors provide Product Retail Value in addition to the cost of their purchased space. We will be using the donated product for our Toledo Jeep® Fest hype events, main event or raffle! The Product Retail Value must be a Gift Card according to your purchased space. Your Product Retail Value will be appropriately branded and promoted at events and on our website and social media channels.

Q: Where is the Vendor Midway in downtown Toledo?

A: Although due to road and building repair, the layout changes slightly year-to-year, generally the Vendor Midway is on Summit, Jefferson and St. Clair streets. This is last year’s map to give you a rough idea of the Vendor Midway location.

Q: Is power provided for vendors on the midway?

A: No. Power is not provided to vendors on the midway in downtown Toledo. TJF recommends that you bring a small, quiet generator. We also do not have tables for outside vendors.

Q: Do you supply tables or chairs?

A: No, but you could contact TJF’s partner Meredith Party Rentals to inquire about support for your outdoor Vendor Midway booth.

Q: Glass City Convention Center Vendors: What time can vendors setup and when are the GCC positions open?

A: Glass City Convention Center vendors should be ready to setup by 6 p.m. on Friday morning (August 1) and be completely setup and ready for business by 10 a.m. Saturday. Your vendor position is inside the Glass City Center. Vendor positions are open until 1 p.m. on Sunday (August 3) and tear-down should begin no later than 1:30 p.m. Glass City Convention Center vendors do not receive a complementary All-Jeep® Parade ticket but also are not required to produce a product retail value gift card.

Q: What are 10′ x 10′ Vendor Midway Positions?

A: 10′ x 10′ Vendor Midway Positions are outdoors in either Levis Square Park, Promenade Park or other prime positions near the Vendor Midway. Vendors will display on Friday, August 1 from 6 p.m. to 10 p.m., and then Saturday, August 2, from 10 a.m. to 6 p.m. and Sunday, Aug. 3 from 10 a.m. to 12 noon. Vendor tear-down should occur between 12 p.m. and 2:30 p.m. on Sunday at the vendor’s discretion. Midway Vendors with 10′ x 10′ positions do not receive a complementary All-Jeep® Parade ticket but also are not required to produce a product retail value gift card.

Registration is Open! Sign Up for 2025 TJF Events

December 27, 2024

Toledo Jeep Fest event registration is now open for all 2025 events! Beginning today you can register for the All-Jeep Parade, Park-N-Shine and Indoor Exhibit for our Aug. 1-3 event. Toledo Jeep Fest is a free and family-friendly festival that includes a Vendor Midway, Jeep exhibits, food, entertainment and Kids Zones, but if you want to show off your Jeep we have these paid events.

Jeep Events: Parade, Shine or Exhibit

Our awesome 8th annual All-Jeep Parade will be Saturday, Aug. 2 in downtown Toledo. The cost is $55 to enter the All-Jeep Parade. This includes a swag bag and one free T-Shirt, which is exclusive to event registrants. Don’t delay because prices will go up (by $5 to $60 total) after July 4. We are improving our Owens Corning staging area every year with entertainment, food and beverage vendors so that you can get in early and tailgate before the parade actually kicks off.

If you would rather watch the parade, hit the Vendor Midway early or just tailgate, then you can enter the Park-N-Shine on Saturday, Aug. 2 in downtown Toledo. The cost is $45 to enter the Park-N-Shine. This includes a swag bag and one free T-Shirt, which is exclusive to event registrants and not for public sale. Don’t delay because prices will go up (by $5 to $50 total) after July 4. Remember that the Park-N-Shine and the All-Jeep Parade stage at the same time so you don’t want to register for both these events.

Do you have a rare, historic or concept Jeep? You might want to register for the Indoor Exhibit in the Glass City Convention Center, which runs from Aug. 1-3. The cost is $45 to enter the Indoor Exhibit. This includes a swag bag and one free T-Shirt, which is exclusive to event registrants. Don’t delay because prices will go up (by $5 to $50) after July 4. These Jeeps are approved by our Indoor Exhibit team. If you register and your Jeep does not qualify, we will suggest moving you to the All-Jeep Parade or Park-N-Shine.

Thank you Equipt Graphics Solutions (7555 Central Avenue in Toledo) for wrapping our sweet Toledo Jeep Fest jeep!
Enjoy the pre-All-Jeep Parade festivities with your family and friends in our Owens Corning Staging Area in downtown Toledo.

Event Registration FAQ

Ticket Transfers: Did you register and then change your plans? We will be happy to transfer your event registration to a friend or other Jeep owner. Beware of people “selling” Jeep parade tickets online or on Facebook. Connect with [email protected] so that we can safely and securely amend your registration.

Year/Model: Why do we ask for the Year and Model of your Jeep? We want to know what Jeep you’re driving so that vendors, sponsors and organizers can better service and speak to your needs. If you register and then get a new Jeep – no worries – your event registration is for the Jeep owner/driver and still valid.  

Jeep Groups: Want to register for an event and then roll with your friends? Indicate a Jeep Group when registering (for example, you could list: Glass City Crawlers, Henderson Family, Owens Corning Employee Group, Mid-Michigan Jeep Group, etc.), and we will stage you with your friends. Last minute addition? Meet near downtown Toledo prior to entering the staging area and then enter the staging area with your buddies.

Scan Codes: When you register for any of these events our TicketSignUp system will produce a ticket receipt with details as well as a scan code. The scan code will allow that Jeep owner to enter the event. The same scan code is also used to redeem your T-Shirt later at the Glass City Convention Center. The T-Shirt/Swag Bag area is open all three days of TJF weekend so you can redeem your gear before the event if you wish. You can have the scan code open on your mobile device or you can have a printout of the scan code. Both work!

Tickets Per Jeep: Do I need to buy tickets for everyone in my Jeep? No. One Ticket = One Jeep. You may have as many people and animals as will safely fit in your Jeep. You only get one free T-Shirt per registration, but you can buy as many additional T-Shirts as you want during the registration process. These are not available for public sale; they are only available for purchase when you buy your Jeep participation ticket.Shirt, which is exclusive to event registrants. Don’t delay because prices will go up (by $5 to $50) after July 4. These Jeeps are approved by our Indoor Exhibit team. If you register and your Jeep does not qualify, we will suggest moving you to the All-Jeep Parade or Park-N-Shine.

Have Fun!

Looking forward to helping you make new Jeep memories during the first weekend in August 2025! Be respectful, helpful and courteous to your fellow Jeepers in the staging areas and on the Jeep parade route. Keep the music, banter and displays at a reasonable volume for all participants and spectators including our Senior and Junior Jeepers.

Expanded 2024 Toledo Jeep Fest Tops All Previous Benchmarks

November 4, 2024

Could it get bigger and be even more fun? Indeed, newly expanded Toledo Jeep® Fest (TJF) No. 7 was the biggest and best event since the 2016 kickoff. More than 78,000 attendees from 40 states and 5 countries came to Toledo in 2024 to enjoy the All-Jeep® Parade, Vendor Midway, Glass City Center Exhibit and Friday’s new Glass City Crawlers Block Party, attended by more than 200 jeeps.  

While the 2016 event was expected to attract 20,000 attendees to northwest Ohio,  on All-Jeep® Parade Day (Saturday, August 6) Toledo hosted more than 40,000 people from around the Midwest and beyond.

Toledo Economic Boost in 2024

Bolstered by over 110 national and local vendors and 95 sponsors, Toledo Jeep® Fest 2024 produced $5.9 million in economic activity for Toledo, Lucas County and Northwest Ohio during the weekend of August 1-4. If you are wondering what a simple parade in 2016 has evolved into, take a look at these numbers for 2024:

  • 60,000+ ducks were distributed during the three-day festival.
  • 6,800+ attended the Friday night Jordan Davis concert.
  • 1,500+ people attended the Toledo Assembly Complex Family Day Party.
  • 6,500+ children participated in the RC Course and Kids’ & Family Zones.
  • 1,300+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 1,300+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 6,000+ pounds of recyclables were collected.
  • 600+ Jeeps traversed the obstacle course at the Welcome Party.
  • 300+ TARTA bus rides were taken as part of the Toledo Jeep® Fest Express.
  • 300+ volunteers supported the 4-day festival.

“TJF offers an unparalleled urban adventure that’s unlike anything else in the country – and it’s right here in our backyard! This event brings together Jeep® enthusiasts from all walks of life,  creating a vibrant melting pot of passion and excitement. It’s thrilling to connect with – and experience – the energy of fellow attendees in such a dynamic setting,” said Anthony Grosser, New Brands Supervisor for Summit Racing Equipment.

Toledo, Ohio has been the Home of the Jeep® for nearly nine decades,  employing more than 6,000 skilled UAW Jeep® workers. As the center of a strong and loyal Jeep® community, the tri-state area of Ohio, Michigan and Indiana consists of more than 60 Jeep® enthusiast clubs with approximately 1 out of every 5 registered vehicles in the region being a Jeep®. Most of these vehicles are stock vehicles or lightly modified, offering a tremendous opportunity for Jeep® aftermarket product manufacturers.

Getting Ready For TJF No. 8

The 2025 event on August  1, 2, 3 will be the 8th event since the inaugural TJF event in 2016. Event founders are striving to help TJF become the largest Jeep-related event in the United States. The weekend of August 1, 2025 will be action-packed, and thousands of Jeepers are expected to take part in the festivities – the All-Jeep® Parade through downtown Toledo, a large-scale Vendor Midway, and much more.

“This was my fifth time attending Toledo Jeep® Fest, and it gets better every year. I love the family-friendly vibe this event has. It’s amazing to watch a city like Toledo – with its rich history – coming together to celebrate the Jeep® brand. Everything from the Convention Center exhibits and speaker series to the Overland Base Camp show just how passionate everyone is about the Jeeps, their heritage, and their legacy,” said Dean Shirley of  East Coast Overland Adventures.

More Buzz After Amazing Toledo Jeep Fest

August 14, 2024

A blast from the past: Toledoan restores WWII-era Jeep® for showcase at Toledo Jeep® Fest

“I’ve always liked the old Jeeps. WWII, Korean era, stuff like that.”

And now, Toledoan Paul Cooper can call one his own.

“I didn’t know it was going to take me a little over four years to get it done, but it did and no regrets,” he said.

See more at WTOL.

A Jeep® Lover’s Paradise: My Toledo Jeep® Fest Takeover

A couple of Saturdays ago, I had the incredible honor of taking over the Toledo Jeep® Fest Instagram account, and let me tell you, it was a dream come true! As a Toledo native and lifelong Jeep® enthusiast, this experience was truly full circle.

For those unfamiliar, the Toledo Jeep® Fest is an annual celebration of the iconic Jeep® brand and its deep connection to our city. Every year, thousands of Jeep® owners and enthusiasts gather in downtown Toledo for a weekend filled with parades, exhibits, live music, and good ol’ fashioned Jeep® camaraderie.

Read more at Shana Was Here.

Toledo Jeep® Fest celebrates iconic brand, local workforce  

Another year marked another weekend to celebrate a staple in downtown Toledo.

Wranglers, Gladiators and more rolled through the streets as Toledo Jeep® Fest returned to the Glass City at the heart of the Jeep® brand.

“For me, working at the event is really special,” Toledo Jeep® Fest organizer Whitney Rofkar said. “I’m from Toledo, born and bred, and so to shine a bright light on the city I call home is really special.”

See more on WTOL.