The Toledo Jeep® Fest – held in early August each year – celebrates decades of Jeep’s partnership with the City of Toledo. Jeep has been touching the lives of Toledoans, people throughout the United States, and people around the world in a meaningful way for a very long time, and in August 2020 the City and its visitors will celebrate that rich history for the fourth time as part of Toledo Jeep Fest.
The first Toledo Jeep Fest – a one-day celebration in 2016 – was an unqualified success, bringing an estimated 40,000 people to downtown Toledo, which was the most for any event since the end of World War II. Even with that high standard already established, the second Toledo Jeep Fest was indeed bigger and even better.
The 2018 and 2019 Toledo Jeep Fest events each brought in more than 60,000 people including Jeep enthusiasts from all over the United States in addition to visitors from Canada, the Czech Republic and even New Zealand. The estimated economic impact for the 2019 event was $5.6 million. Attendees celebrated their love for Jeep vehicles and an adventurous way of life – and, doing it in the city where the Jeep was invented and where its heart beats every day: Toledo, Ohio.
Event founders are striving to help Toledo Jeep Fest become the largest Jeep-related event in the United States. In 2020, we look to presenting the Jeep brand’s bright future and proudly showcasing Toledo as the heart of Jeep Country. We are stepping up our game and planning is now underway. The weekend of August 7th, 2020 will be action packed, and thousands of Jeep enthusiasts from across the country are expected to take part in the Jeep parade through downtown Toledo, a unique and rare All-Jeep Exhibit, a large-scale Vendor Midway, and much more.