Why Toledo Jeep® Fest?

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Celebrate in the Heart of Jeep Country

Toledo Jeep® Fest – held in early August each year – celebrates decades of Jeep’s partnership with the City of Toledo. Jeep® has been touching the lives of Toledoans, people throughout the U.S., and people around the world in a meaningful way for a long time, and August 7-9, 2026, the city and its visitors will celebrate that rich history for the ninth time as part of Toledo Jeep® Fest.

The first Toledo Jeep® Fest – a one-day celebration in 2016 – was an unqualified success, bringing an estimated 40,000 people to downtown Toledo, which was the most for any event since the end of World War II. Even with that high standard already established, the second Toledo Jeep® Fest was indeed bigger and better.

Last year Toledo Jeep® Fest brought in more than 100,000 people including Jeep® enthusiasts from all over the United States and various countries such as Canada, Mexico and Brazil. The event generated an estimated $8.3 million in economic activity. Attendees celebrated their love for Jeep® and an adventurous way of life in the city where the Jeep® was invented and where its heart beats every day: Toledo, Ohio.

Event founders are striving to help Toledo Jeep® Fest become the largest Jeep®-related event in the United States. In 2026, we look to celebrating Jeep’s 85th Anniversary, and proudly showcasing Toledo as the heart of Jeep® Country. We are stepping up our game and planning is now underway. August will be action packed, and thousands of Jeep® enthusiasts are expected to take part in the festivities – the All-Jeep® Parade through downtown Toledo, a large-scale Vendor Midway, and much more.

Toledo Jeep®
Fest History

Jeep® is fundamental to Toledo’s heritage. Toledo Jeep® history begins in 1941 when Bantam won a significant United States Military contract to design a four-wheel drive utility vehicle that was manufactured throughout World War II. Dana is credited as a co-inventor of the Jeep®, along with the U.S. Army, Bantam, Ford, and Willys-Overland. Today, both the iconic Jeep® Wrangler and the Jeep® Gladiator are being produced in Toledo. The Stellantis Toledo Assembly Complex is one of the region’s largest and most modern manufacturing plants. For more than 85 years, Jeep® has been touching the lives of Toledoans and in August 2026, the city will celebrate that rich history.

About the Jeep® Brand

Built on more than eight decades of legendary heritage, Jeep® is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep® vehicle lineup includes the Compass, Cherokee, Gladiator, Grand Cherokee, Grand Wagoneer, Patriot, Renegade, Wagoneer, Wrangler, and Wrangler Rubicon.

Willys-Overland Motors in World War II

Jeepin.com – Jeep® History

Willys-Overland History

Toledo Complex Wikipedia Page

Kaiser Willys Jeep® History

Toledo Jeep® Fest Results

As a Toledo Jeep® Fest sponsor, you’ll have the opportunity to be a part of the next event’s fun and the rich Toledo/Jeep® history. Our 2025 event hosted over 100,000 attendees from 40 states and generated an estimated $8.3 million in economic activity. We are looking for sponsors and vendors to partner with to make the event as dynamic as possible. Contact us to find out more.

  • 100,000+ attendees from 40 states, Canada, Ireland, Spain, New Zealand and Mexico.
  • $8.3 million generated in economic activity.
  • 70,000+ ducks were distributed during the three-day festival.
  • 6,500+ children participated in the RC Course and Kids’ & Family Zones.
  • 6,000+ pounds of recyclables were collected.
  • 1,500+ people attended the Toledo Assembly Complex Family Day Party.
  • 1,400+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 1,320+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 1,000+ Jeep Fest Quest Participants.
  • 600+ Jeeps traversed the obstacle course at the Welcome Party.
  • 500+ people attended the Glass City Crawlers Block Party.
  • 400+ TARTA bus rides were taken as part of the Toledo Jeep Fest Express.
  • 350+ volunteers supported the three-day festival.
  • 78,000+ attendees from 40 states, Washington D.C., Canada, Italy, Japan, Mexico, and Switzerland.
  • 60,000 ducks were distributed during the three-day festival.
  • 7,200 attended the Friday night Jordan Davis concert.
  • 6,000+ pounds of recyclables were collected.
  • 6,500+ children participated in the RC Course and Kids’ & Family Zones.
  • 1,300+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 200+ people attended the first-ever Glass City Crawlers Block Party.
  • 1,300+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 800+ Jeeps traversed the obstacle course at the Welcome Party.
  • 1,500+ people attended the Toledo Assembly Complex Family Day Party.
  • 72,000+ Attendees from 40 states, Washington D.C., Canada, Mexico, Brazil, and Columbia.
  • 60,000 ducks were distributed during the three-day festival.
  • 6,800 attended the Friday night kick-off concert.
  • 6,600+ pounds of recyclables were collected.
  • 6,500+ children participated in the RC Course and Kids’ & Family Zones.
  • 1,500+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 1,500+ people attended the Adams Street Invasion, and 350+ Jeeps lined the streets.
  • 1,300+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 1,000+ people attended concert in Hensville on Saturday night.
  • 500+ Jeeps traversed the obstacle course at the Welcome Party.
  • 300+ attended the movie night at Fifth Third Field.
  • 70,000+ people attended the event from 39 states, District of Columbia, Mexico, Puerto Rico and the Netherlands.
  • The event generated an estimated $5.1 million in economic activity.
  • 1,400+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 1,000+ people attended concert in Hensville on Friday night.
  • 2,200+ children participated in the Family Zone inflatables.
  • 2,000+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 6,600+ pounds of recyclables were collected.
  • 500+ Jeeps traversed the obstacle course at the Welcome Party.
  • 400+ participated in the Metropark’s outdoor expo and overload camping.
  • 300+ volunteers signed up to make Toledo Jeep® Fest happen.
  • 65,000 to 70,000 people attended the event from 37 states, the District of Columbia, Canada and Mexico.
  • The event generated an estimated $5.1 million in economic activity.
  • 1,300+ Jeeps were part of the All-Jeep® Parade throughout downtown Toledo.
  • 6,500+ people attended the kick-off concert at Promedica Park.
  • 1,000+ people attended The Bridges concert in Hensville on Friday night.
  • 2,000+ people attended Dueling Pianos concert on Saturday night.
  • 2,200+ children participated in the Family Zone inflatables.
  • 1,400+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 500+ Jeeps traversed the obstacle course at the Welcome Party.
  • 90+ local and national vendors participated in the event.
  • 300+ volunteers signed up to make Toledo Jeep® Fest happen.
  • 70,000+ people attended the event from 32 states, Washington DC, Canada, New Zealand and the Czech Republic. (18% attendance increase over 2018)
  • The event generated an estimated $5.6 million in economic activity.
  • 41,000+ attended Mud Crawlers games including 3 sell-out crowds.
  • 4,000+ people attended the kick-off concert at Promenade Park.
  • 2,200+ children participated in the Family Zone inflatables.
  • 1,700+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 1,400+ Jeeps were part of the 20-block all-Jeep® festival and show.
  • 100+ local and national vendors participated in the event.
  • 350+ volunteers signed up to make Toledo Jeep® Fest happen.
  • 275+ news stories and/or mentions were generated (237 million people reached via news media coverage).
  • 60,000+ people attended the event from 27 states, Washington DC, Canada, and Mexico.
  • The event generated an estimated $4.5 million in economic activity.
  • 15,000+ people attended the kick-off concert at Promenade Park.
  • 1,000+ rockets were built and launched in the Kid’s Zone.
  • 1,700+ people participated in the 4-Mile Run and 1-Mile Walk.
  • 1,800+ Jeeps were part of the 20-block all-Jeep® festival and show.
  • 100+ local and national vendors participated in the event.
  • 350+ volunteers signed up to make Toledo Jeep® Fest happen.
  • 550+ news stories and/or mentions were generated (301 million people reached via news media coverage).
  • 1,100+ Jeep® enthusiasts took part in the event.
  • 60+ vendors participated.
  • While the event was expected to attract approximately 20,000 attendees to northwest Ohio, on game day downtown Toledo hosted about 40,000+ people from around the Midwest and beyond.
  • 60+ organizations donated to the event, generating much-needed funding. This ensured a free event for the public to enjoy Jeep® exhibits, history and more.
  • The event generated between $2.7 million and $3.4 million in economic activity.
  • 150+ news stories and/or mentions were generated.

• FAMILY FRIENDLY • FREE TO PUBLIC • COMMUNITY FESTIVAL •

FAMILY FRIENDLY • FREE TO PUBLIC • COMMUNITY FESTIVAL